Copywriting (Creative Writing) – DipLCM

If the words and ideas are locked inside you, we’ll find a way to release them. 

  • Start Date: September 2019
  • Price: 999,00 €
  • Duration: 12 weeks


Our copywriting course has been created in partnership with someone obsessed by ideas and the power of words to sell those ideas.

Eugene Ruane’s experience (35 years as a professional copywriter including creative director and head of copy roles) means you will be in very good hands and mentored by someone truly passionate about his work. 

The course is structure with a mix of online reading and videos along with webinars and tasks with the option to take the examination at the end and gain the Dip LCM qualification.



Eugene hosts regular webinars, where he discusses contemporary adverts, campaigns & relevant points of interest. He also holds regular group Q & A sessions & is available for 1-2-1 sessions with students too.


Eugene takes you through a wide variety of real-world briefs & tasks, where you can gain the opportunity to work just like a professional copywriter! He will feedback top tips about how to improve your copywriting.

Who is this course for?

Whether you want to write advertising copy for others, or to improve your own business – this is a course you can’t afford to miss!

If you believe you may have the ability to use words to sell ideas and are drawn to words, we will help to refine your skills and give you the tips to ensure you are crafting a well structure tale in no time.


Skills you will learn

  • What is copywriting & how to write great copy.

  • How to become a professional copywriter & what you must know and DO to be a successful copywriter

  • Copywriting specifically to do with Print/Press, Radio,TV/Cinema, Social Media/Digital together with case studies and tasks.


Yes, this course is designed so that you can learn online at your own pace and in your own time.

Students who successfully pass the examination will receive the qualification DipLCM in Creative Storytelling.

No, you do not have to take the examination, though without the examination you will not receive the qualification DipLCM.

You have exactly one year from your date of enrollment to study & enroll ALL relevant content for your examination. If content is uploaded close to the closing date, the video examination will take place in the next available slot.

If you feel you have just cause to take the examination after the one year expiry date, please email: [email protected] providing all relevant information. Decisions will be made on a case-by-case basis.

If you don’t pass the examination, you can apply to retake it. This will involve an exam retake fee only – for details email: [email protected]

You need access to a Windows, Mac or Linux computer or an iPad/tablet & an internet connection.



Early bird discount now available
  • Enroll before September


Course Content

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Overview of Copywriting (Creative Writing) – DipLCM
End of the Course

About the instructor

Eugene Ruane
Eugene Ruane
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Eugene Ruane is an award-winning Senior Copywriter, Creative Director, Group-head and Author. He began working at Saatchi & Saatchi London in 1980.In his 17 years there he went from junior copywriter to senior writer, group-head and a director of the company.In the same period, the agency went from medium-sized British agency to the biggest and most successful agency in the world.He went on to work around the world for McCann Erickson satellite, Amster Yard in New York, Saatchis in New Zealand, Publicis in Dublin (where in his head of copy role they became Ireland’s most awarded creative agency).Eugene now freelances for agencies around the world, is an author and a board director with the international advertising and creative festival, the Kinsale Sharks - www.kinsalesharks.comAwards include: Cannes Lions (full set - Gold, Silver, Bronze), Epicas (Europe), Clios (U.S), Sharks (international), Campaign (UK) Axis (NZ) Award (Aus) ICAD (Ire).Positions filled:Senior Copywriter. Group-head. Head of copy. Creative director. Board director.Co-author of ‘This And That, Here And There.’ (see Amazon).Board member with the Kinsale Sharks www.kinsalesharks.comDegree S.I.A.D - Society of Industrial Art and Design.DipLCM Creative Radio Advertising.What people say about Eugene!"Eugene Ruane was certainly one of our most valuable assets, not only as a highly talented creative thinker but, importantly, as one of those key people who have the personality to make a large, often disparate and competitive department of people gel together better as colleagues. His work always pushes the creative boundaries and is always innovative and distinctive which of course is just what was required at the world’s largest advertising agency. He stands up for his creative ideas and is a persuasive presenter. He’s good. He has legions of friends in the advertising world who remain loyal and in touch always, a real testament to his personality."Roger Manton. Former Creative Director, Saatchi & Saatchi London. "Eugene's reputation as a creative proceeded him, twenty two years at the top of his game with multi National and International awards to his credit including the coveted ‘Cannes Lion'. Eugene very quickly put his stamp on our agency by raising our Creative Profile, through his unique creative ability. We soon became the leading creative force within the industry - winning countless awards and 'pitches' on a regular basis. Eugene would regularly be asked to 'chair' or be a judge at national and international Award Ceremonies.To summarise - 30 years experience at the top of his profession having worked in leading agencies around the world (London, New York, Paris, New Zealand, Dublin), enhancing the Creative profile of every agency he ever worked. He became a mentor to young creatives who have since moved on to more senior positions in other agencies. Eugene is an outstanding communicator and very entertaining company." Anton McClelland. Former Executive Creative Director, Publicis QMP Dublin.